The BMW Z4 M40i has always been admired as a stylish, performance-oriented roadster, but in 2025 it has taken a bold new step forward. BMW has launched the Z4 M40i Pure Impulse Edition in India, priced at ₹97.90 lakh (ex-showroom). What makes this edition truly special is the introduction of a 6-speed manual gearbox the first time this transmission option has been offered for the Z4 M40i in the Indian market.
Along with this mechanical update, the Pure Impulse Edition also introduces exclusive design enhancements, new colour options, and premium interior touches. While it remains a limited-edition import, it clearly highlights BMW’s effort to cater to enthusiasts who value driving engagement over convenience.
Why Choose the BMW Z4 M40i Pure Impulse Edition?
- Exclusive manual gearbox option for purists
- Limited-edition appeal with special colours and interiors
- Strong performance with 340 hp and 500 Nm torque
- Distinctive styling with staggered wheels and red brake calipers
- Direct competition with Mercedes-Benz but unique in its positioning
Quick Summary of BMW Z4 M40i Pure Impulse Edition
| Feature | Details |
|---|---|
| Car Type | 2-Seat Roadster |
| Variants | AT, Pure Impulse AT, Pure Impulse MT |
| Price Range (Ex-Showroom) | ₹92.90 lakh – ₹97.90 lakh |
| Engine | 3.0L Turbocharged Inline-6 Petrol |
| Power Output | 340 hp |
| Torque | 500 Nm |
| Transmission Options | 6-speed Manual, 8-speed Automatic |
| 0–100 km/h (AT) | 4.5 seconds |
| 0–100 km/h (MT) | 4.6 seconds |
| New Features | Staggered alloy wheels, red brake calipers, Vernasca Cognac leather |
| Rivals | Mercedes-Benz CLE Cabriolet |
| Official Website | BMW India |
Pricing and Variants in India
The BMW Z4 M40i is available in three variants with distinct pricing:
- BMW Z4 M40i AT – ₹92.90 lakh
- BMW Z4 M40i Pure Impulse AT – ₹96.90 lakh
- BMW Z4 M40i Pure Impulse MT – ₹97.90 lakh
The Pure Impulse edition carries a premium over the standard model, and the manual variant sits at the top of the price range. Interestingly, the manual gearbox-equipped variant costs more than the automatic, which is unusual in the Indian market, highlighting its exclusivity.
Engine and Performance
Under the hood, the BMW Z4 M40i Pure Impulse Edition is powered by the same 3.0-litre, inline-6 turbo-petrol engine that delivers:
- Power Output: 340 hp
- Peak Torque: 500 Nm
- Drive Layout: Rear-wheel drive
Two transmission options are offered:
- 6-speed manual gearbox (exclusive to the Pure Impulse Edition)
- 8-speed automatic torque converter
In terms of performance, BMW claims:
- 0–100 km/h in 4.5 seconds with the automatic
- 0–100 km/h in 4.6 seconds with the manual
While the automatic remains slightly quicker, the manual gearbox offers a more engaging and purist driving experience, appealing directly to enthusiasts.
Exterior Design Updates
The Pure Impulse Edition introduces unique styling cues that set it apart from the standard Z4 M40i:
- New staggered wheel setup with 19-inch alloys at the front and 20-inch alloys at the rear
- Double-spoke alloy design for added sportiness
- Red-painted brake calipers for a performance-inspired look
- Gloss-black accents on doors and mirror caps
- New colour options – Frozen Deep Green and Sanremo Green, in addition to standard finishes
These design changes enhance the Z4’s aggressive stance and highlight its limited-edition status.
Interior and Features
Inside, the Z4 M40i Pure Impulse Edition gets special interior updates while retaining BMW’s signature luxury-roadster layout.
- Exclusive Vernasca Cognac leather upholstery with dual-tone black and beige finish (manual-only variant)
- Contrasting stitching for a sporty yet premium touch
- Standard Z4 features carried over, including:
- Dual 10.25-inch displays (instrument cluster + central touchscreen)
- Dual-zone automatic climate control
- Ambient lighting
- Electrically adjustable front seats with driver memory function
- Wireless phone charger
Optional Equipment
BMW also offers several optional extras for further customization of the Pure Impulse Edition:
- Lumbar support for driver and passenger
- M seat belts with performance detailing
- Adaptive LED headlights
- Interior and exterior mirror package
- Harman Kardon premium sound system
- Parking Assistant with reversing camera
- Head-Up Display
These add-ons enhance convenience, luxury, and performance for buyers looking to personalize their Z4 further.
Rivals in the Market
The BMW Z4 M40i competes primarily with the Mercedes-Benz CLE Cabriolet in India. However, with its manual gearbox option and limited-edition status, the Z4 stands somewhat alone in the market. Very few luxury roadsters today offer a manual transmission, making this edition a unique proposition for enthusiasts.
FAQs on BMW Z4 M40i Pure Impulse Edition
Q1. What is the price of the BMW Z4 M40i Pure Impulse MT in India?
It is priced at ₹97.90 lakh (ex-showroom).
Q2. What makes the Pure Impulse Edition special?
It introduces a 6-speed manual gearbox, exclusive colour options, staggered alloy wheels, and premium interior upholstery.
Q3. How fast is the BMW Z4 M40i?
The automatic variant does 0–100 km/h in 4.5 seconds, while the manual variant does it in 4.6 seconds.
Q4. What engine does the Z4 M40i use?
A 3.0L inline-6 turbocharged petrol engine producing 340 hp and 500 Nm torque.
Q5. Who is the direct rival of the Z4 M40i in India?
Its closest rival is the Mercedes-Benz CLE Cabriolet, though the manual Z4 sits in a niche of its own.
Final Verdict
The BMW Z4 M40i Pure Impulse Edition is more than just a limited-edition variant; it is a celebration of driving purity. With its manual gearbox, exclusive finishes, and premium features, it caters to a niche audience that values the art of driving over outright convenience.
Priced at ₹97.90 lakh, it may not be the most affordable roadster, but for enthusiasts, it delivers something priceless: a true connection between driver and machine.
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